Kayaking in Glacier National Park, Montana

© Makayla Crist/Cava

Green is the new black

Black Friday traditionally marks the start of the holiday shopping season, but while bargain hunters scramble online this year to bag a discount or two, we've found a treat that money can't buy—this view. Here on the crystalline waters of a lake in Glacier National Park, there's no waiting in line as we take in the stunning scenery and marvel at the towering snow-capped peaks along the Continental Divide. If you prefer your adventure to take place on dry land, there are over 700 miles of trails to hike within the park—perfect for burning off those turkey and pumpkin-pie calories.

The idea of 'Green Friday' began several years ago, when outdoor retailer REI shut its doors on Black Friday so employees and customers could spend quality time with their loved ones—and Mother Nature—over the holidays. Millions of people and hundreds of organizations have since joined the #OptOutside initiative. And some national and state parks across the country will be offering free or discounted admission today to encourage folks to explore outdoors. Now that sounds like a good deal to us.