The marshmallow PEEPS® factory in Bethlehem, Pennsylvania

© Kristoffer Tripplaar/Alamy

The marshmallow PEEPS® factory in Bethlehem, Pennsylvania

These lavender marshmallow chicks—and their siblings of other colors—are destined to arrive in Easter baskets around the country today. Lots and lots of Easter baskets. On average, the Just Born factory in Bethlehem, Pennsylvania produces 5.5 million PEEPS® every day, or more than 3,800 per minute. And all those PEEPS® have lots of company. According to the National Confectioners Association, Easter is a top-selling candy holiday in the US, second only to Halloween. This year there’s a twist on the holiday: Easter Sunday falls on the same day as April Fool’s Day. Whatever you have planned–we hope your day is a sweet one.