Plumeria flowers, Hawaii, United States

© Miranda Jans/Getty Image

A fragrant tradition. Lei Day

Today, while the world celebrates May Day with parades and protests, Hawaii, in the United States, takes a more fragrant approach—by draping itself in flowers. On May 1, Hawaii celebrates Lei Day, a tradition that honours culture, craftsmanship and the ever-present aloha spirit, described as 'the coordination of mind and heart within each person.' Since 1928, this Hawaiian tradition has been in full bloom, with leis—or garlands made of flowers, leaves or shells—serving as symbols of connection. The idea for Lei Day came from poet Don Blanding, who suggested a holiday dedicated to Hawaii's iconic floral garlands. Local writer Grace Tower Warren gave it its slogan, 'May Day is Lei Day in Hawaii,' and the tradition quickly took root.

What started as a single event in Honolulu has grown into a statewide celebration, with each island showcasing its unique floral identity, such as Maui's pink lokelani rose and the Big Island's red 'ōhi'a lehua. Giving a lei is a gesture of aloha, and on this day, that warmth can be seen everywhere. Whether crafted from fragrant Plumeria flowers, like the ones pictured here, delicate pikake or colourful ti leaves, leis symbolise the bonds between people and the land. So, if you find yourself in Hawaii, don't just say 'Aloha'—wear it.